Often we hear wine producers in France saying, not without a certain pride in their voice that their wine is certainly not sold in supermarkets (grande surfaces). I wonder why this would be so terrible.
“The wine condom” will protect your wine once the bottle has been opened, it claims. Proper protection for your wine is indeed a good tag line. This new wine-related Kickstarter “wine condom” project had me
I don’t know why the Belgians should be most prone to this, but according to this campaign that is how it is. Undoubtedly alluding more or less subtly to sex (usually in the form of
They make excellent wines on Etna on Sicily. They also have a very unique and spectacularly beautiful landscape. I am not sure if they are good film-makers but they probably are. A new feature film,
In our continuing (but far too infrequent) series of sex selling wine we have now a very original example of how sex sells cava. Undoubtedly alluding more or less subtly to sex (usually in the
The organic winegrowers in Languedoc-Roussillon say that the state, through advertising campaigns, should encourage French people to drink organic wines. It is difficult for us to do it ourselves, say the growers. They argue that
Why dry white Bordeaux is on its way to extinction, pushed out by rosé Today we can reveal the truth, what it was that led to this tragic evolution for dry white Bordeaux and contributed
Every once in a while Systembolaget “launches” a new vintage of the Romanée Conti from Domaine de la Romanée Conti. Recently they started selling the 2010 vintage. They had four (4) bottles to sell, each
Do you know which the world’s biggest selling spirit is? It is probably not at all what you think! There is actually quite a lot of myths around which is the world’s biggest selling spirits
China has recently recognized the appellation Champagne. This means that in future in China you will not see any Chinese bubbles, or imported ones for that matter, that is labelled as Champagne if they do
In France the wine producers are struggling to get young people to drink wine. Plenty of young people today choose not to drink wine as they consider it being old fashioned and difficult to understand.
In February, during the primeur tastings of Chianti Classico in Florence, new rules for the appellation was presented as well as a new design for the black rooster found on the labels of Chianti Classico
How provincial protectionism makes it more difficult to sell French wines Vin de France, that is the new name for “vin de table” (wine without a specific appellation, AOP, or IGP), can now have the
More and more champagne houses mention the disgorging date on the label. A champagne often spends several years in the cool cellar of the producer, resting on the dead yeast from the second fermentation. Removing
Arrogant Frog and Fat Bastard are two rather unpleasant brand names for unpretentious French wines. And they happen to be big sellers on the export market. If the names show foreigners’ idea of the French
A new association to promote South African quality wines South Africa is probably most famous for its wines in the entry and middle price segment, often with “plenty of wine for the money”-aspects. Now a
Italian wines overtook South African in 2012 as most popular During four years South Africa has been the best selling wine supplier country to Sweden. In 2012 they had to hand over the top spot
Americans must learn to respect names of origin. The Champagne Bureau USA has tried before to teach them and now it is trying again. A new advertising campaign has just been launched in the United
In late October we were invited by Bernard Magrez to a luxurious lunch at Le Cinq, star restaurant at the Hôtel Georges V in Paris. We were there to celebrate several things. Bernard Magrez’ Château
74% of the gastronomic restaurants (which means that the bill, without wine, is at least 45 euro) in France have organic wines on their wine list. Many of them are also planning to expand its
The Systembolaget alcohol monopoly in Sweden has been given green light by the government to start a trial with home delivery of alcohol. There has been an intense debate in Swedish political circles on this
In marketing you can find a lot of very strange and curious ideas, not least in the wine sector since wine marketing is very restricted in most countries. But the latest idea from Penfolds must
The £100,000 wine bottle now for sale In marketing you can find a lot of very strange and curious ideas, not least in the wine sector since wine marketing is very restricted in most countries.
Talking about primeur wines (previous note on Lafite), Château Latour has announced its intention to stop selling its wines en primeur, that is to say, in spring following the harvest. Vintage 2011 will be the
Complicated wine names may be good for sales I have always thought that a complicated name on the wine label made the bottle harder to sell. But maybe it’s just the opposite. On www.lavigne-mag.fr we
Facebook can be a fun and easy way to keep in contact with old (and new!) friends and to get informed about what’s going on. We at BKWine have recently changed fundamentally how we work
Internet wine shops can today sell directly to Swedish consumers and bypass the monopoly. The Swedish wine market is dominated by the monopoly retailer, Systembolaget (just like Alko in Finland and Vinmonopolet in Norway). Since
There are more and more people in the “wine community” that twitter, both professionals and “amateurs” (in the French sense of the word). We have written a short introduction in two parts to get you
Internet wine shops can sell directly to Swedish consumers and bypass the monopoly The Swedish wine market is dominated by the monopoly retailer, Systembolaget (just like Alko in Finland and Vinmonopolet in Norway). Since a
The most famous of all wine classifications was made more than 150 years ago. The 1855 Bordeaux Grand Cru Classé Classification, made for the World Exhibition in Paris that same year. The people responsible at
Often we hear wine producers in France saying, not without a certain pride in their voice that their wine is certainly not sold in supermarkets
“The wine condom” will protect your wine once the bottle has been opened, it claims. Proper protection for your wine is indeed a good tag
I don’t know why the Belgians should be most prone to this, but according to this campaign that is how it is. Undoubtedly alluding more
They make excellent wines on Etna on Sicily. They also have a very unique and spectacularly beautiful landscape. I am not sure if they are
In our continuing (but far too infrequent) series of sex selling wine we have now a very original example of how sex sells cava. Undoubtedly
The organic winegrowers in Languedoc-Roussillon say that the state, through advertising campaigns, should encourage French people to drink organic wines. It is difficult for us
Why dry white Bordeaux is on its way to extinction, pushed out by rosé Today we can reveal the truth, what it was that led
Every once in a while Systembolaget “launches” a new vintage of the Romanée Conti from Domaine de la Romanée Conti. Recently they started selling the
Do you know which the world’s biggest selling spirit is? It is probably not at all what you think! There is actually quite a lot
China has recently recognized the appellation Champagne. This means that in future in China you will not see any Chinese bubbles, or imported ones for
In France the wine producers are struggling to get young people to drink wine. Plenty of young people today choose not to drink wine as
In February, during the primeur tastings of Chianti Classico in Florence, new rules for the appellation was presented as well as a new design for
How provincial protectionism makes it more difficult to sell French wines Vin de France, that is the new name for “vin de table” (wine without
More and more champagne houses mention the disgorging date on the label. A champagne often spends several years in the cool cellar of the producer,
Arrogant Frog and Fat Bastard are two rather unpleasant brand names for unpretentious French wines. And they happen to be big sellers on the export
A new association to promote South African quality wines South Africa is probably most famous for its wines in the entry and middle price segment,
Italian wines overtook South African in 2012 as most popular During four years South Africa has been the best selling wine supplier country to Sweden.
Americans must learn to respect names of origin. The Champagne Bureau USA has tried before to teach them and now it is trying again. A
In late October we were invited by Bernard Magrez to a luxurious lunch at Le Cinq, star restaurant at the Hôtel Georges V in Paris.
74% of the gastronomic restaurants (which means that the bill, without wine, is at least 45 euro) in France have organic wines on their wine
The Systembolaget alcohol monopoly in Sweden has been given green light by the government to start a trial with home delivery of alcohol. There has
In marketing you can find a lot of very strange and curious ideas, not least in the wine sector since wine marketing is very restricted
The £100,000 wine bottle now for sale In marketing you can find a lot of very strange and curious ideas, not least in the wine
Talking about primeur wines (previous note on Lafite), Château Latour has announced its intention to stop selling its wines en primeur, that is to say,
Complicated wine names may be good for sales I have always thought that a complicated name on the wine label made the bottle harder to
Facebook can be a fun and easy way to keep in contact with old (and new!) friends and to get informed about what’s going on.
Internet wine shops can today sell directly to Swedish consumers and bypass the monopoly. The Swedish wine market is dominated by the monopoly retailer, Systembolaget
There are more and more people in the “wine community” that twitter, both professionals and “amateurs” (in the French sense of the word). We have
Internet wine shops can sell directly to Swedish consumers and bypass the monopoly The Swedish wine market is dominated by the monopoly retailer, Systembolaget (just
The most famous of all wine classifications was made more than 150 years ago. The 1855 Bordeaux Grand Cru Classé Classification, made for the World
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