We all know that Champagne is protecting its name with an almost fanatical intensity. God help the non-champagne-producer who puts the name of Champagne on the label.
We read in the French wine magazine La Revue du Vin de France that the latest region to experience the wrath of the Champagne producers is Fleurie, one of the cru villages in Beaujolais. In Fleurie there is a vineyard (lieu-dit) with a very good terroir, called ”En Champagne”. Apparently it has been called that way for great many years. Some producers but the name of the label, the way they do in Burgundy.
But if the mighty Champagne wins the case they have to stop.
Is it reasonable to monopolize a name like that?