What’s in a (wine’s) name…

Complicated wine names may be good for sales

I have always thought that a complicated name on the wine label made the bottle harder to sell. But maybe it’s just the opposite. On we read that a Canadian study shows that wine drinkers are more attracted to strange names that are difficult to pronounce than to ordinary names. The complicated names are associated with wines that are rare and more valuable.

I am a little sceptical to the result of the study. On the other hand, nowadays you seldom need to pronounce the name of the wine you are buying. You just pick in from the shelve in the self-service store. But considering the names that some winemakers give to their wines you would think that they have all read the Canadian report!

Self service wine shop in Croatia

Self service wine shop in Croatia, copyright BKWine Photography

This post is also available in: Swedish


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