Category: Opinion

Vineyard with dead pulled-up vines for replanting, Loire

Has Doomsday Arrived for Wine? | New Brief #276

In recent months, there has been an unusually large amount of bad news about wine. People talk about a “wine crisis” with falling consumption, fires, heatwaves, wine shortages, price increases, and all sorts of gloomy

Fermentation tanks painted by an artist at the Nittardi winery in Tuscany

Creativity trumps origin? | New Brief #275

There is no shortage of hard‑to‑grasp expressions in the world of wine. One of them is that “a wine expresses its origin.” We see it everywhere. Advertisers use it, and so do wine producers, wine

Dry, cracked earth

Tricking the Climate | New Brief #274

There has been a heatwave in Europe. Again. No one has missed it, not even those who still walk around saying things like “I actually think it’s nice when it’s warm.” According to The Economist,

A classroom set up for a wine tasting

The Dangers of Wine Education | New Brief #272

Can you know too much about something? Probably not — knowledge is almost always a positive thing. On the other hand, you must learn how to handle your knowledge, for example, by cultivating a flexible

A wine shop in Riebeek Kasteel in Swartland, South Africa

When wine is too cheap | New Brief #270

What is the right price for a wine? It depends on the perspective from which you look at it. For the consumer, it is a price that makes them happy. For the producer, it is

Wine tasters at a blind tasting with blindfolds

It’s really just about joy and pleasure | New Brief #269

Sometimes you get the feeling that wine enthusiasts are more focussed on competition and excelling than anything else. In Sweden, this year’s blind tasting championship has just taken place. Someone won. Someone became Sweden’s best

Landscape with vineyards on Mount Etna, Sicily, Italy

Volcanic wines, myth or truth? | New Brief #264

“Volcanic origin is not a marketing concept,” says Jean-Baptiste Deroche, referring to the fact that wines can now be certified “volcanic origin” by the Vinora association of which he is chairman. Perhaps not the origin

The sumoll grape is an unusual variety indigenous to Catalonia

In search of lost grapes | New Brief #260

Our guide at Champagne Leclerc-Briant tells us with a certain pride in her voice that they have planted the grape voltis, Champagne’s eighth permitted (with restrictions) grape variety. This is proof that the house is

Driving on an dirt road with wheel ruts in a safari jeep in a game reserve in South Africa

Are we stuck in an old rut? | New Brief #258

The Prowein Business Report takes the pulse of the wine industry once a year. The new report states that the wine industry is at a crucial crossroads. That is pretty much what many others are

Big crowds on the Champs-Elysees in Paris with the Arc de Triomphe

Trends and non-trends | New Brief #256

New trends don’t appear just because the calendar says it’s a new year. But at the end of December, many people have a go at predicting everything new that will happen in the wine world.

Back label on a wine bottle with certification stamps for gluten free, national drink, BDA sustainability, recycling, vegan, Ecocert and organics

Are we drowning in labels? | New Brief #255

The wine world is being flooded with labels. I recently read that Champagne Bollinger was awarded the label “Entreprise du Patrimoine vivant” (roughly “a company that keeps historical tradition alive”); I didn’t even know one

An Argentine bank note with a 100 peso denomination

100 points! | New Brief #254

Everyone who reads the Brief is probably more or less a wine enthusiast. We are, of course. We have been called geeks and it has probably happened to one or two of our readers as

Google Trends search data for "Italian wine" and "Spanish wine" over five years

Why is Italy doing so well? | New Brief #252

What can others learn from Italy? The country has been incredibly dominant in the Swedish market for several years. Italy sells twice as much as Spain and almost twice as much as France. Are the

Per Karlsson, BKWine, at the end of a tasting session in at the Vranec Selection by CMB in North Macedonia

What good are wine competitions?

Are wine competition medals a useful buying indicator for consumers? Or are wine competitions a scam where producers buy medals to make their bottles look impressive? This article explains (in quite a lot of detail)

Exercices de style, by Raymond Queneau, Style Exercises, a great classic of French literature

Wine – a question of style | New Brief #250

“What is your favourite wine (or favourite region)?” I get asked this a lot, and it is an impossible question to answer. The last time someone asked, I realised a little later that I could

The vat hall and fermentation cellar at Chateau Franc Mayne, Saint Emilion

The Forgotten Winemaker | New Brief #249

No, it is not the title of a new thriller novel. “Good wine is made in the cellar, but exceptional wine is made in the vineyard,” Stellios Boutaris of Greece’s Kir-Yanni Estate told us back

An Argentine bank note with a 100 peso denomination

100 points! | New Brief #254

Everyone who reads the Brief is probably more or less a wine enthusiast. We are, of course. We have been called geeks and it has

Per Karlsson, BKWine, at the end of a tasting session in at the Vranec Selection by CMB in North Macedonia

What good are wine competitions?

Are wine competition medals a useful buying indicator for consumers? Or are wine competitions a scam where producers buy medals to make their bottles look

Month-by-month archive

SUBSCRIBE TO OUR NEWSLETTER!

25,000 subscribers get wine news every month. You too?