Category: Opinion

Landscape with vineyards on Mount Etna, Sicily, Italy

Volcanic wines, myth or truth? | New Brief #264

“Volcanic origin is not a marketing concept,” says Jean-Baptiste Deroche, referring to the fact that wines can now be certified “volcanic origin” by the Vinora association of which he is chairman. Perhaps not the origin

The sumoll grape is an unusual variety indigenous to Catalonia

In search of lost grapes | New Brief #260

Our guide at Champagne Leclerc-Briant tells us with a certain pride in her voice that they have planted the grape voltis, Champagne’s eighth permitted (with restrictions) grape variety. This is proof that the house is

Driving on an dirt road with wheel ruts in a safari jeep in a game reserve in South Africa

Are we stuck in an old rut? | New Brief #258

The Prowein Business Report takes the pulse of the wine industry once a year. The new report states that the wine industry is at a crucial crossroads. That is pretty much what many others are

Big crowds on the Champs-Elysees in Paris with the Arc de Triomphe

Trends and non-trends | New Brief #256

New trends don’t appear just because the calendar says it’s a new year. But at the end of December, many people have a go at predicting everything new that will happen in the wine world.

Back label on a wine bottle with certification stamps for gluten free, national drink, BDA sustainability, recycling, vegan, Ecocert and organics

Are we drowning in labels? | New Brief #255

The wine world is being flooded with labels. I recently read that Champagne Bollinger was awarded the label “Entreprise du Patrimoine vivant” (roughly “a company that keeps historical tradition alive”); I didn’t even know one

An Argentine bank note with a 100 peso denomination

100 points! | New Brief #254

Everyone who reads the Brief is probably more or less a wine enthusiast. We are, of course. We have been called geeks and it has probably happened to one or two of our readers as

Google Trends search data for "Italian wine" and "Spanish wine" over five years

Why is Italy doing so well? | New Brief #252

What can others learn from Italy? The country has been incredibly dominant in the Swedish market for several years. Italy sells twice as much as Spain and almost twice as much as France. Are the

Per Karlsson, BKWine, at the end of a tasting session in at the Vranec Selection by CMB in North Macedonia

What good are wine competitions?

Are wine competition medals a useful buying indicator for consumers? Or are wine competitions a scam where producers buy medals to make their bottles look impressive? This article explains (in quite a lot of detail)

Exercices de style, by Raymond Queneau, Style Exercises, a great classic of French literature

Wine – a question of style | New Brief #250

“What is your favourite wine (or favourite region)?” I get asked this a lot, and it is an impossible question to answer. The last time someone asked, I realised a little later that I could

The vat hall and fermentation cellar at Chateau Franc Mayne, Saint Emilion

The Forgotten Winemaker | New Brief #249

No, it is not the title of a new thriller novel. “Good wine is made in the cellar, but exceptional wine is made in the vineyard,” Stellios Boutaris of Greece’s Kir-Yanni Estate told us back

A cross-section of the soil, loess soil, in a vineyards in Austria

Terroir or Not Terroir? | New Brief #246

One word that stands out in all wine communication today is “terroir”. Wine drinkers claim to find it in the wine, and winemakers strive to express it in their work. All wine enthusiasts know roughly

Visiting the Glenwood winery in Franschhoek, listening to the winemaker, enjoying the vineyard landscape

Contrasts, people, experiences | New Brief #242

Our heads are spinning right now from all the impressions from the autumn wine tours, the wine regions we visited and above all the many growers we met. The Loire Valley, Bordeaux, Champagne, Tuscany, Ribera

The Economist Style Guide, a book with writing and style rules

Rules, rules, rules… | New Brief #241

Rules are helpful, but some of them are unnecessary. – Sometimes, we are asked if there is a lot of cheating among winegrowers. Our answer is no. Besides the fact that most of them are

An Argentine bank note with a 100 peso denomination

100 points! | New Brief #254

Everyone who reads the Brief is probably more or less a wine enthusiast. We are, of course. We have been called geeks and it has

Per Karlsson, BKWine, at the end of a tasting session in at the Vranec Selection by CMB in North Macedonia

What good are wine competitions?

Are wine competition medals a useful buying indicator for consumers? Or are wine competitions a scam where producers buy medals to make their bottles look

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