Perhaps they hoped no one would notice (although it is rather ‘bulky’). It appears that Sieur d’Arques in Limoux in the south of France has sold 160 million bottles of pinot noir to E&J Gallo
A new grouping of New Zealand wine producers has been created to promote quality wines from the island country. It is called The Specialist Winegrowers of New Zealand (TSWNZ!). In the first instance they focus
Dom Pérignon, the luxury champagne brand made by Moët & Chandon, i.e. the luxury products group LVMH, has launched a special packaging of the Dom Pérignon bottle for night clubs. It is called “lightskin” and
EU will launch a new logo to mark organic products (“biologique” in French). They created a large number of suggestions. Three suggested logotypes have been chosen for the final round – and you can be
A very elegant bottle safely guarded in an elegant wooden box decorated with stylish calligraphy. Harvest made by hand, of course, and delicately treated to produce a unique beverage for the connoisseur. Produced in only
Maybe they simply thought it was worth a try. For the fifth consecutive year the Association Fromage et Terroir publishes a calendar with cheesy photos. Each year they have featured lightly clad ladies, but this
No doubt it can contribute to the sales. The producer is called Domaine de l’Abbaye de Saint Hilaire. The monastic style seems to have been lost a long time ago, judging from their communications. A
There have been five “côtes”-appellations in Bordeaux: Premières Côtes de Blaye, Côtes de Francs, Côtes de Castillon, Premières Côtes de Bordeaux and Côte de Bourg. INAO has just approved officially the merger of four of
Johan Reuter, a member of the Association of American Wine Economists, wondered if advertisers in the wine magazines get a “kinder” treatment than those who don’t advertise. Or in other words: do advertisers get better
Figuratively speaking. Chateau Labegorce Zédé (Médoc, Bordeaux) will cease to exist as a wine as of 2009. Both Labegorce Zédé and Chateau Labegorce are owned by the family of the deceased Hubert Perrodo. The two
Can you make BiBs trendy? The first “pop up bar” is what they call it. The wine importer Philipson Söderberg has launched a wine bar dedicated to the “celebration of bag-in-box wines” in the centre
Wine Brands By Evelyne Resnick Publisher: Palgrave Macmillan This is an interesting book that we certainly recommend to those who are interested in the wine business and internet marketing. Evelyne Resnick is French and has
We read in the newsletter WoW News (no, it’s not about computer games!) that Absolut Vodka is launching a new marketing campaign: Naked Absolut: ” In An Absolut World, There Are No Labels” with e.g.
AOC Bordeaux and Bordeaux Supérieur are one of several regions that have a difficult time. 2008 was a small harvest and some areas were seriously hit by hail in 2009. Export and demand in general
Chateau Angélus in Saint Emilion, Bordeaux, is not making hand sewn shoes but something of the sort – haute couture. They destem their grapes by hand. When you make red wine in nine cases out
Domaines Rollan de By, best known for the Château Rollan de By in the Médoc, has launched a four bottle case with single variety wines. Each bottle contains wine from just a single grape variety.
There have been lots of discussions in champagne this year on how much the growers will be permitted to harvest. Curiously, the limit is not set until the beginning of September. Wit the crash in
CrushPad started a few years ago in California. It’s a (relatively) inexpensive way to make your own wine. They collaborate with wine producers and as a member / customer you get the possibility to (almost)
No, we’re not talking about the French anti-wine campaigns. 2.3 million euro (25 M SEK to be precise) is the budget that the Swedish retail monopoly Systembolaget spends on advertising in a year, according to
We recently discovered a wine from Côtes du Ventoux (recently renamed AOC Ventoux) called Chat-en-Oeuf, which obviously is a lame attempt to bask in the glory of Châteauneuf-du-Pape. A few years ago there was a
Karl Lagerfeld has designed a champagne glass for Dom Perignon (that no longer is the prestige cuvee of Moët & Chandon but a brand all of its own). The glass takes its shape from the
There are of course many ways, but sometimes you wonder over the imagination of the marketers. On prize winner contender is The Naked Winery (https://www.nakedwinery.com). Can there be any other motivation behind that name than
Sopexa is the name of a French marketing and promotional organisation focusing on wine (and other agricultural products). for example, they run www.wines-france.com. Their latest initiative is to recruit Sheri Sauter Morano to popularise French
The French anti-wine lobby has collected another win. LVMH, owner of the Champagne house Moët & Chandon, has been fined €30,000 by a Paris court for an ad campaign they ran in 2003/4 on the
Martin Scorsese (Taxi Driver, Raging Bull, The Departed…) has made a commercial (advert) film for the big Spanish cava producer Freixenet. The film stars Scorsese himself and tells the story of a lost and found
We thought last Brief’s feature on lightly clad females promoting Chablis was a low water mark (Chablis Chic), but how wrong we were. The French association of terroir cheese producers have produced a calendar with
The magazine The Drinks Business makes a yearly review of the world’s most powerful brands, weighing in things like brand recognition as well as sales volumes. Here are this year’s top 10 brands. – Smirnoff
Drinks International, an English trade publication, has made a ranking of the world’s most powerful wine and spirits brands. Different factors have been combined to arrive at the ranking: brand perception, market share, price position
Sales of rosé wine has gone up with 2.8% since the beginning of the year while red wine is down with 2.5%. In Bordeaux the old denomination “clairet” has seen a revival with many new
Perhaps they hoped no one would notice (although it is rather ‘bulky’). It appears that Sieur d’Arques in Limoux in the south of France has
A new grouping of New Zealand wine producers has been created to promote quality wines from the island country. It is called The Specialist Winegrowers
Dom Pérignon, the luxury champagne brand made by Moët & Chandon, i.e. the luxury products group LVMH, has launched a special packaging of the Dom
EU will launch a new logo to mark organic products (“biologique” in French). They created a large number of suggestions. Three suggested logotypes have been
A very elegant bottle safely guarded in an elegant wooden box decorated with stylish calligraphy. Harvest made by hand, of course, and delicately treated to
Maybe they simply thought it was worth a try. For the fifth consecutive year the Association Fromage et Terroir publishes a calendar with cheesy photos.
No doubt it can contribute to the sales. The producer is called Domaine de l’Abbaye de Saint Hilaire. The monastic style seems to have been
There have been five “côtes”-appellations in Bordeaux: Premières Côtes de Blaye, Côtes de Francs, Côtes de Castillon, Premières Côtes de Bordeaux and Côte de Bourg.
Johan Reuter, a member of the Association of American Wine Economists, wondered if advertisers in the wine magazines get a “kinder” treatment than those who
Figuratively speaking. Chateau Labegorce Zédé (Médoc, Bordeaux) will cease to exist as a wine as of 2009. Both Labegorce Zédé and Chateau Labegorce are owned
Can you make BiBs trendy? The first “pop up bar” is what they call it. The wine importer Philipson Söderberg has launched a wine bar
Wine Brands By Evelyne Resnick Publisher: Palgrave Macmillan This is an interesting book that we certainly recommend to those who are interested in the wine
We read in the newsletter WoW News (no, it’s not about computer games!) that Absolut Vodka is launching a new marketing campaign: Naked Absolut: ”
AOC Bordeaux and Bordeaux Supérieur are one of several regions that have a difficult time. 2008 was a small harvest and some areas were seriously
Chateau Angélus in Saint Emilion, Bordeaux, is not making hand sewn shoes but something of the sort – haute couture. They destem their grapes by
Domaines Rollan de By, best known for the Château Rollan de By in the Médoc, has launched a four bottle case with single variety wines.
There have been lots of discussions in champagne this year on how much the growers will be permitted to harvest. Curiously, the limit is not
CrushPad started a few years ago in California. It’s a (relatively) inexpensive way to make your own wine. They collaborate with wine producers and as
No, we’re not talking about the French anti-wine campaigns. 2.3 million euro (25 M SEK to be precise) is the budget that the Swedish retail
We recently discovered a wine from Côtes du Ventoux (recently renamed AOC Ventoux) called Chat-en-Oeuf, which obviously is a lame attempt to bask in the
Karl Lagerfeld has designed a champagne glass for Dom Perignon (that no longer is the prestige cuvee of Moët & Chandon but a brand all
There are of course many ways, but sometimes you wonder over the imagination of the marketers. On prize winner contender is The Naked Winery (https://www.nakedwinery.com).
Sopexa is the name of a French marketing and promotional organisation focusing on wine (and other agricultural products). for example, they run www.wines-france.com. Their latest
The French anti-wine lobby has collected another win. LVMH, owner of the Champagne house Moët & Chandon, has been fined €30,000 by a Paris court
Martin Scorsese (Taxi Driver, Raging Bull, The Departed…) has made a commercial (advert) film for the big Spanish cava producer Freixenet. The film stars Scorsese
We thought last Brief’s feature on lightly clad females promoting Chablis was a low water mark (Chablis Chic), but how wrong we were. The French
The magazine The Drinks Business makes a yearly review of the world’s most powerful brands, weighing in things like brand recognition as well as sales
Drinks International, an English trade publication, has made a ranking of the world’s most powerful wine and spirits brands. Different factors have been combined to
Sales of rosé wine has gone up with 2.8% since the beginning of the year while red wine is down with 2.5%. In Bordeaux the
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