Americans must learn to respect names of origin. The Champagne Bureau USA has tried before to teach them and now it is trying again. A new advertising campaign has just been launched in the United States. The idea behind the campaign is to show Americans that it is wrong to call American bubble Champagne.
To strengthen its argument the ads will feature a Maine lobster presented as “Maine lobster from Kansas.” This statement is supposed to be so ridiculous for an American, that he will immediately comprehend that champagne comes from Champagne. Sounds easy but maybe the problem is that Champagne is somewhere far away while most Americans probably know where Maine and Kansas is. Read more here www.champagne.us.
In 2006, the U.S. Congress approved a law that prohibits the use of the word Champagne for American sparkling wines. However, there is a loophole. The law does not apply to producers who already used the word “Champagne” on their labels in 2006. They can continue to do so. So there is a lot of fake champagne around in US stores and restaurants.
I wonder what the outcome of the campaign will be. Maybe it will get more people to drink champagne (real or fake) with lobster?
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