Tag: marketing

A wine shop in Riebeek Kasteel in Swartland, South Africa

When wine is too cheap | New Brief #270

What is the right price for a wine? It depends on the perspective from which you look at it. For the consumer, it is a price that makes them happy. For the producer, it is

Javier Pages, president of DO Cava, Spain

Cava Meeting: challenges and opportunities

The Cava Meeting is held every two years in and around Barcelona, and in November this year (2025), around 100 journalists, including BKWine, buyers, and others, gathered to take stock of the cava industry. In

Landscape with vineyards on Mount Etna, Sicily, Italy

Volcanic wines, myth or truth? | New Brief #264

“Volcanic origin is not a marketing concept,” says Jean-Baptiste Deroche, referring to the fact that wines can now be certified “volcanic origin” by the Vinora association of which he is chairman. Perhaps not the origin

Harvesting chardonnay grapes in a vineyard in Champagne, Cote des Bar

A low harvest yield 2025 for a pessimistic Champagne

The 2025 wine-growing season looks promising in Champagne. The vineyards are relatively homogeneous thanks to generally mild weather conditions that have limited fungal diseases. While the vineyards offer promising prospects, the global economy is still

Driving on an dirt road with wheel ruts in a safari jeep in a game reserve in South Africa

Are we stuck in an old rut? | New Brief #258

The Prowein Business Report takes the pulse of the wine industry once a year. The new report states that the wine industry is at a crucial crossroads. That is pretty much what many others are

Beaujolais nouveaux 2024, jacques Depagneux AOP

Beaujolais Nouveau is making a comeback

I drank an excellent Beaujolais nouveau on November 21st, and I’m sure many of our readers did, too. There is a cautious optimism among Beaujolais growers. Indeed, the Beaujolais nouveau celebration isn’t what it was

The EU leaf and the organic certifying organisation code FR-BIO-13 Agriculture France

Who wants organic wines today?

In France, sales of organic wines are a bit slow now. But there are export markets with a growing interest in these wines, says ISWR, a global company for data, analysis, and trends in the

Glera / prosecco grapes brought to the winery after harvest in Veneto

Prosecco and pinot grigio for Gen Z

Much is written about the fact that the young generation does not drink wine. That is not entirely true; the young drink wine, at least some of it (but not as much as the 60-plus).

The EU leaf and the organic certifying organisation code FR-BIO-13 Agriculture France

Who wants organic wines today?

In France, sales of organic wines are a bit slow now. But there are export markets with a growing interest in these wines, says ISWR,

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