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Tag Archives | marketing

Chateau Latour tower and vineyard, Bordeaux

A joke or false marketing?

Wine producers should not deceive consumers when they promote their wines. This story is about Château de Reignac in Entre-deux-Mers. This chateau was bought in the 1990s by Yves Vatelot. His ambition from the very beginning was to make a high-quality Bordeaux. The natural conditions are there. In fact, he thinks that his soil is […]

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Amarone Classico aging in oak cask

Amarone Families changes name

Name can be a sensitive matter. Famiglie Dell’Amarone d’Arte, or Amarone Families, as it is commonly known in English, is an association founded in 2009, consisting of 13 family wineries in Valpolicella. The association wants to preserve Amarone as an exclusive and high-quality wine, with no compromising on quality. So far everything is fine. But […]

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Cave cooperative Embres et Castelmaure co-operative, Les Corbieres, Languedoc

Marque & Coop: cooperative with quality ambitions

In today’s tough competition, all wine producers must make every effort to keep customers and to win new ones. Not least is it important for the cooperatives. These are important for the French wine industry – they account for 50% of total production – but they have not had the best of reputations. “Together, we […]

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Wines in a wine shop in Paris

American wineries sell 60% direct to consumers

60% of sales is “direct to consumers” (DtC) for an average American winery, according to a recent report by the Silicon Valley Bank. Rob McMillan of the Premium Wine Division of the bank says that direct sales have grown dramatically over the last five years. This is an astonishingly high number. In Europe, only wineries […]

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Working in a steep vineyard

Champagne rejects astronaut in advertising campaign

Atout France is a government organization that is responsible for promoting various French tourist destinations. Recently, it launched an ad campaign aimed at French tourists. The slogan for the campaign is “France, tout un monde à explorer – Devenez Françonaute” (France, a whole world to discover – be a Franconaute). The campaign images show an […]

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New ideas in Beaujolais: villages on the label

The Beaujolais producers are keen to prove that they do not only make Beaujolais Nouveau wines. One way to do this, they believe, is to give consumers a more accurate geographical indication on the labels. Therefore, from 2016 a number of Beaujolais-Villages wines will be able to put their village name on the label, in […]

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No more Mumm Champagne at Formula 1

There is much you can do with a bottle of champagne if you don’t want to drink it. You can baptise a ship, you can pour it down the sink (apparently a habit of young Swedes but we don’t know if it is actually true) or you can spray it on whoever happens to be […]

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Lots of wine fairs in 2016

The beginning of the year is when many of the most important wine fairs take place. It is a season when the wine producers can spare a bit of time. Here are some of the most important (click on the links for more info): Millésime Bio, 25-27 January 2016,  the wine fair for organic and […]

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Thirsty Dragon by Suzanne Mustacich

The business of Bordeaux and China | Per on Forbes

A few years back China became Bordeaux’s biggest export market. Over a few years the Chinese market grew from almost nothing to become the market that Bordeaux could not live without. How this happened is the subject of a new book, Thirsty Dragon, China’s Lust for Bordeaux and the Threat to the World’s Best Wines, […]

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Le Salon des Vins de la Loire 2016

The Loire Valley Wine Fair: 1-3 February, 2016

Winter is wine fair time. It is busy times if you want to explore all the wine shows. The Loire Valley Wine Fair takes place on February 1-3, 2016 at the Exhibition Centre in Angers. Or if you prefer Le Salon des Vins de Loire at the Parc des Expositions in Angers. You can easily […]

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Muscadet Jubilation le Pallet

Cooperatives gaining ground in quality wines | Per on Forbes

Co-operatives sometimes suffer from a less than great reputation in wine. Sometimes it is well-deserved, for cooperatives that focus more on quantity and volume production than on quality. Sometimes is it unfair. There is an important trend today in the cooperative sector in the wine industry to improve both quality and market orientation. This is […]

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What do consumers think about organic wine?

A major market research conducted on behalf of Sudvinbio, a French producer association for organic wines, shows how consumers in four countries – France, Germany, the UK and Sweden – perceive organic wines. A large proportion of the respondents in the different countries drink organic wine from time to time. If they are hesitant to […]

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South Africa: Breedekloof Chenin Blanc Initiative

One of our favourite grapes among the whites is Chenin blanc and not least the one coming from South Africa. Of South Africa’s nearly 100 000 hectares of vineyards Chenin blanc is grown on more than 18 000 hectares. The Chenin plantings used to be larger but then, on the other hand, the quality was […]

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Bodegas Cooperativa Los Oteros , Pajares de los Oteros, Spain, Castile and Leon

Why wine co-operatives are so incredibly important

Wine lovers often tend to simply ignore wine co-operatives or even look down at them as sources of not so good wine. This is a mistake. It is true that many co-operatives are not tuned for making small batches of high quality wine. And even worse that wine co-operatives are often very poor at marketing. […]

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New wine drinkers in China

When China began to drink wine it was red, expensive Bordeaux that was sought after and most preferably Château Lafite-Rothschild. And the bottles were given away as gifts. This was some years ago now, and the Chinese market has evolved a lot. Now there is a new generation of wine drinkers in China. These are […]

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Vinexpo in June 2015 in Bordeaux

Vinexpo in Bordeaux is probably the world’s largest wine fair. Next edition, the eighteenth, will be on June 14-18, 2015. There are many wine fairs in the world today and for each of them it is important to know how to attract visitors. Vinexpo is launching several new ideas and events for the 2015 edition. […]

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Mjödhamnens produktbeskrivning med cirkeldiagram

Monopoly on pie charts? You must be kidding!

No, I am not kidding. The very small company called Mjödhamnen is threatened with a law suit by the very big monopoly retailer Systembolaget in Sweden. Mjödhamnen means “the port of mead” and is a small, tiny, producer and importer of mead. What has Mjödhamnen done? Well, they have used pie charts, circular diagrams, to […]

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The Epicurean Explorer logo[1]

“Biodynamic, Organic, and Natural Winemaking” press release has been noticed in media

“You make it and they will buy it” is a patently mistaken marketing principle. You have to tell the world about what you do too. Even if you think it what you have done is good, or at least OK, you still have to make people aware of it. That’s why we occasionally send out […]

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