Tag: marketing

Caviar from sturgeon in the Gironde in France

On price and prestige | New Brief #216

Why does a wine cost what it costs? It is never easy for a producer to put a price on his wine. It requires reflection. Not least, he has to decide how to position himself

One of the oldest wine cellars in Marlborough, at Auntsfield, New Zealand

Small-scale always best? | New Brief #211

Many wine lovers tend to prefer smaller wineries. And the wine world has plenty of them. Do small scale wines have more personality and character than the big ones? Perhaps. We often buy wine from

Enoveneta peristaltic oenological must pump

Chasing the news | New Brief #210

Novelties are exciting. This is true not least in our country of birth, Sweden. Every month new wines are launched in the state monopoly shops. And every month wine journalists all over the country write

Moet & Chandon's gigantic winery outside Epernay, Champagne

The most popular Champagne brands in France

In France, there are lots of small wine shops, but the majority of all wine is sold in supermarkets. This is especially true of Champagne as Christmas approaches. Which brands are the bestsellers? Here is

Zero residues de pesticides (ZRP), by Collectif nouvueaux champs (cnc) logo

Are there pesticide residues in my wine?

There are different ways to work sustainably and environmentally friendly. Some producers have noted consumers’ fear of pesticide residues in the wine. One path to take is then to work organically and thus completely exclude

A crown cap, old-fashioned beer cap on a wine bottle

Ordinary crown cap for sparkling wine?

A reader of our Brief had seen an advertisement for a sparkling wine called Bubbly Rosé which was sealed with a regular crown cap (old fashioned beer bottle cap). She wanted to hear more about

Street art, graffiti, in Valparaiso in Chile

Creative ideas for new times | New Brief – #203

Creative ideas for new times Creativity thrives in crises. That’s how the saying goes, isn’t it? We hope so. Because the wine industry will need all the ingenuity, it can muster. The wine world is

Moet & Chandon's gigantic winery outside Epernay, Champagne

Moët Hennessy bans herbicides in their own vineyards

Big headlines is a given when a giant like Moët-Hennessy announces that all of their vineyards in Champagne from 2020 will be managed without herbicides (weed-killers). The announcement was made at Vinexpo, which took place

A just picked bunch of gamay grapes

Beaujolais genius Georges Dubœuf dies at 86

The greatest of them all in Beaujolais, Georges Dubœuf, has passed away. Beaujolais has lost a great promotor. Of course, his wines will continue to thrive through his son Franck. Georges Duboeuf was born into

Bottles of organic (ekologiskt) wine in a shop

Does it cost more to be organic?

What does it really cost to convert to organic farming? It is sometimes said that “certification is expensive so the producer X works organically but does not certify”. That’s not correct. The certification is a

Teddy Hall Syrah Reserve, South Africa

A grape name on the label sells better

How much does a grape name on the label really mean? A lot. At least some people think so. During the international Chenin Blanc congress that took place in Angers in July, there was much

Vin på hyllorna i Sveriges mest välsorterade Systembolagsbutik

Life as a small wine importer

A true story Systembolaget, the Swedish wine and spirits monopoly, usually boasts its wide range of products, but as is well known, the majority of all their listed products, especially quality wines, are the result

Moet & Chandon's gigantic winery outside Epernay, Champagne

LVMH rules supreme in Champagne and Cognac

It is generally known that the luxury group LVMH (Louis Vuitton Moët Hennessy) dominates strongly in both Champagne and Cognac but it is still quite surprising when you see the figures. LVMH accounts for 22%

Enoveneta peristaltic oenological must pump

Chasing the news | New Brief #210

Novelties are exciting. This is true not least in our country of birth, Sweden. Every month new wines are launched in the state monopoly shops.

Zero residues de pesticides (ZRP), by Collectif nouvueaux champs (cnc) logo

Are there pesticide residues in my wine?

There are different ways to work sustainably and environmentally friendly. Some producers have noted consumers’ fear of pesticide residues in the wine. One path to

Bottles of organic (ekologiskt) wine in a shop

Does it cost more to be organic?

What does it really cost to convert to organic farming? It is sometimes said that “certification is expensive so the producer X works organically but

Vin på hyllorna i Sveriges mest välsorterade Systembolagsbutik

Life as a small wine importer

A true story Systembolaget, the Swedish wine and spirits monopoly, usually boasts its wide range of products, but as is well known, the majority of

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