Organic wines are becoming more and more popular with French wine consumers. 48% of them would like to see a larger range of organic wines in the stores where they normally buy wine. The fact that the wine is organic is a buying argument for 50% of the young and 38% of the older consumers.
Currently, more than 94,000 hectares of France’s nearly 800,000 hectares of vineyards are organically grown. France is thus in third place in the organic league after Spain and Italy. There are no signs that the interest from wine consumers will diminish and the wine industry is preparing. The number of vineyards in conversion is at record highs. Not surprisingly, most of the organic vineyards are around the Mediterranean, in Provence, the Rhone Valley and Languedoc-Roussillon. But Bordeaux is on the rise.
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