No doubt it can contribute to the sales. The producer is called Domaine de l’Abbaye de Saint Hilaire. The monastic style seems to have been lost a long time ago, judging from their communications. A semi-nude young girl in a gigantic wine glass at a launch party, videos with barely covered ladies who let the wine flow suggestively over the mouth and throat and down over the body… Need we say more? (And it does not quite have the kitsch quality of the From’Girls.) They even have paparazzi style photo galleries from the launch parties. One wonders how the wines taste.