Cheesy (!) campaign for French cheese

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We thought last Brief’s feature on lightly clad females promoting Chablis was a low water mark (Chablis Chic), but how wrong we were. The French association of terroir cheese producers have produced a calendar with twelve completely un-clad young ladies (“from-girls”), only covered in body painting illustrating astrological signs. They are no doubt much better at cheese making than at marketing. See the calendar here: www.fromages-de-terroirs.com

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