Sex sells cheese

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Maybe they simply thought it was worth a try. For the fifth consecutive year the Association Fromage et Terroir publishes a calendar with cheesy photos. Each year they have featured lightly clad ladies, but this year they go one step further to ‘unveil’ the attraction of cheese. The From’Girls calendar includes twelve juicy cheeses, as well as girls. Does it sell more cheese? Perhaps. And then of course, if you can sell coffee (Lavazza) or tyres and rubber products (no, not that kind; Pirelli), why not wine and cheese?

After all, wine and cheese seems more appropriate than rubber cables. www.fromages-de-terroirs.com

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