Tag: marketing

Sans sulfite Esprit Nature, "vin nature" is not allowed so producers try and cheat the system with clever wording

Wines with style: “style wines” | New Brief #224

There was a time when people were worried that wines would become uniform, taste the same, become streamlined. What instead happened was that wines that had been on the verge of being faulty disappeared thanks

Bag-in-box wines on shelves in a Systembolaget shop in Sweden

How long will Alsace be able to resist the bag-in-box?

Alliance Alsace, a cooperative in Turckheim, launched its first bag-in-box in 2020. The well-known Alsace producer Arthur Metz also sells a wine in bag-in-box. For both these producers, the grapes come from their vineyards in

Hermitage 1993 Le Pied de la Côte, label detail: 12.3%, no longer permitted notation

Every little detail matters | New Brief #220

Every little detail matters, whether it is for the environment, the taste of the wine or the sales figures. We have heard it many times from many wine producers. The details will play an even

Caviar from sturgeon in the Gironde in France

On price and prestige | New Brief #216

Why does a wine cost what it costs? It is never easy for a producer to put a price on his wine. It requires reflection. Not least, he has to decide how to position himself

One of the oldest wine cellars in Marlborough, at Auntsfield, New Zealand

Small-scale always best? | New Brief #211

Many wine lovers tend to prefer smaller wineries. And the wine world has plenty of them. Do small scale wines have more personality and character than the big ones? Perhaps. We often buy wine from

Enoveneta peristaltic oenological must pump

Chasing the news | New Brief #210

Novelties are exciting. This is true not least in our country of birth, Sweden. Every month new wines are launched in the state monopoly shops. And every month wine journalists all over the country write

Moet & Chandon's gigantic winery outside Epernay, Champagne

The most popular Champagne brands in France

In France, there are lots of small wine shops, but the majority of all wine is sold in supermarkets. This is especially true of Champagne as Christmas approaches. Which brands are the bestsellers? Here is

Zero residues de pesticides (ZRP), by Collectif nouvueaux champs (cnc) logo

Are there pesticide residues in my wine?

There are different ways to work sustainably and environmentally friendly. Some producers have noted consumers’ fear of pesticide residues in the wine. One path to take is then to work organically and thus completely exclude

A crown cap, old-fashioned beer cap on a wine bottle

Ordinary crown cap for sparkling wine?

A reader of our Brief had seen an advertisement for a sparkling wine called Bubbly Rosé which was sealed with a regular crown cap (old fashioned beer bottle cap). She wanted to hear more about

Street art, graffiti, in Valparaiso in Chile

Creative ideas for new times | New Brief – #203

Creative ideas for new times Creativity thrives in crises. That’s how the saying goes, isn’t it? We hope so. Because the wine industry will need all the ingenuity, it can muster. The wine world is

Enoveneta peristaltic oenological must pump

Chasing the news | New Brief #210

Novelties are exciting. This is true not least in our country of birth, Sweden. Every month new wines are launched in the state monopoly shops.

Zero residues de pesticides (ZRP), by Collectif nouvueaux champs (cnc) logo

Are there pesticide residues in my wine?

There are different ways to work sustainably and environmentally friendly. Some producers have noted consumers’ fear of pesticide residues in the wine. One path to

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