We certainly like small organic and sustainable producers, but for the overall result, it is essential that also the big ones make commitments. Therefore, it is a good thing that Mouton Cadet is now launching its Mouton Cadet Rouge Bio, which in addition to being organic, is bottled in a lighter bottle with a label of recycled paper. Every year, 14 million bottles of Mouton Cadet are sold worldwide. The grapes come from growers all around the region of Bordeaux, from just over 1,500 hectares.
Not all subcontractors are organically certified, but Baron Philippe de Rothschild SA, which owns Mouton Cadet, also invests heavily in sustainability. All Mouton Cadet bottles are produced without CMR pesticides (carcinogenic, mutagenic and reproductive) and all its partners are certified HVE, Haute Valeur Environnementale, a French sustainability label. Reducing the use of herbicides and synthetic pesticides are ongoing.
Do we need to mention that Mouton Cadet is not Chateau Mouton Rothschild’s second wine, as some marketing implies? It did indeed start its life as Mouton’s second wine in 1930. The success was immediate, and after only a few years, the chateau had to start buying grapes. Mouton Rothschild’s second wine is called Le Petit Mouton and given the price difference, all confusion with Mouton Cadet is impossible.
Read more: LaRVI
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