A major market research conducted on behalf of Sudvinbio, a French producer association for organic wines, shows how consumers in four countries – France, Germany, the UK and Sweden – perceive organic wines. A large proportion of the respondents in the different countries drink organic wine from time to time. If they are hesitant to buy organic it is due either to the fact that they think the price is too high or that they do not have enough information about the benefits of organic wine.
The price is a stumbling block, particularly in France where 73% of respondents think organic wines is more expensive than other wines but also in the UK (69%) and in Germany (63%). This figure is much lower in Sweden. Only 39% of Swedes think organic wine is expensive.
However, the Swedes, along with the Germans and the English, feel there is a need for more information about organic wines. 36 % of the Swedes also want a more varied range of organic wines. Read the report here: www.ipsos.fr
This post is also available in: Swedish