Tag: consumer research

Lo Petit Fantet d’Hippolyte, Pierre Bories, a natural wine with a funny and cute label

What are young wine drinkers looking for?

We hear it all the time nowadays: young people don’t drink wine. The wine industry is worried, in Europe and the USA. Sowine, a French consulting firm, has conducted a study on what French wine

Great wines at affordable prices, publicity sign at a wine shop in Bordeaux

How much do you spend on an everyday wine?

How much do you spend on an everyday wine? – That was the question the prominent Swedish wine association “Munskänkarna” asked its members in a survey to find out how much they are willing to

A wine shop in a small town in France

What wines do the French drink?

Wine consumption in France is decreasing year after year, but not evenly for all colours or appellations. The French now prefer white wines (190,000 more buyers between 2019 and 2022) to red wines (629,000 fewer

Vineyards overlooking the Mosel River, Germany

German wines are getting drier and drier

German wine producers are adapting to the evolving tastes of consumers. This is the conclusion of the German Wine Institute after last year’s mandatory tasting of all German quality wines. Exactly half – 50% –

Vin på hyllorna i Sveriges mest välsorterade Systembolagsbutik

Are Swedish consumers conservative or adventurous?

Wine Intelligence, an English market research company, recently published its annual report on the Swedish wine market. (BKWine was among those interviewed for input.) Swedish wine consumers have, the report writes, a good brand awareness

Swartland landscape in South Africa

A researcher studies wine and food tourism

We were contacted a little while back by a PhD student at Swinburne University of Technology in Australia. She is working on a research project concerning “foodies” and other people who travel for pleasure for

What do consumers think about organic wine?

A major market research conducted on behalf of Sudvinbio, a French producer association for organic wines, shows how consumers in four countries – France, Germany, the UK and Sweden – perceive organic wines. A large

What do the French drink at home?

FranceAgriMer, a body linked to the French Ministry of Agriculture, has recently published statistics on how much still wine the French households buy and drink at home (sparkling wine not included). The French buy a

Men shop for wine – with some difficulty

In France, women buy the food and men the wine. Of course, with some generalization, but in La Vigne, we read of a survey conducted by the company SymphonyIRI showing that 55% of wine buyers

A wine shop in a small town in France

What wines do the French drink?

Wine consumption in France is decreasing year after year, but not evenly for all colours or appellations. The French now prefer white wines (190,000 more

Vineyards overlooking the Mosel River, Germany

German wines are getting drier and drier

German wine producers are adapting to the evolving tastes of consumers. This is the conclusion of the German Wine Institute after last year’s mandatory tasting

What do the French drink at home?

FranceAgriMer, a body linked to the French Ministry of Agriculture, has recently published statistics on how much still wine the French households buy and drink

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