Traditionally champagne is made and marketed by the big ”houses” in the region, with all the well-known champagne brands. Quite few champagnes come from individual growers and bottlers. Some say that the fabulous success of Champagne in recent decades can be attributed to the dominance of the houses. Others say that they mainly produce rather average wines without too much individuality. Ten years ago the individual growers created a sort of “umbrella brand”, called Champagnes des Vignerons (“growers’ champagne”), to be able to better collectively market their wines. In other works, this years marks the ten year anniversary of this brand. today almost a third of all champagne is made and sold by individual growers. Read more on Le Journal du Vin.
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