The sales of organic products at the Swedish state alcohol monopoly are targeted to be 10% of total sales by 2020. That is the target set by the Swedish state (i.e. the owner).
Organic wine best-sellers today are, not surprisingly, four bag in boxes: Gosa Monastrell from Spain with 1,5 million sold litres (“gosa” is Swedish for “cuddle”), Ecologica Shiraz Malbec from Argentina with 872.595 litres, Tommolo from Italy with 558.165 litres and Las Moras Reserve Chardonnay from Argentina with 485.754 litres. The best-selling bottle is Prosecco Pizzolato with 459.815 litres. (More than 50% of all wine sales are in bag-in-box.)
Through training of store staff, the monopoly aim at getting more consumers interested in organic wines. In 2013, 5.4% of total sales at Systembolaget was organic wine.