One of the advantages of having a monopoly (the only?) is that they publish some interesting statistics, e.g. sales statistics per price segment. On the Swedish monopoly Systembolaget’s website, you can see how much wine (*) is sold in different price ranges. ( (*) Excluding fortified wine.)
54% of all wine sold at Systembolaget costs 100 kronor (~9 euro) or more. Below 100 kronor, the company divides it into 10-kronor (~1 euro) intervals. All 10-kronor segments below 100 have decreasing sales (except for a marginal volume at 40-49 kronor). The cheapest segments fall the most, with 90-99 kronor falling the least, minus 8%.
Sales over 100 kronor, on the other hand, have increased by 15% in 2024. It doesn’t seem entirely unbelievable that this is simply an effect of inflation rather than consumers’ craving for more expensive wines. It may be starting to become difficult to find decent wines under 100 kronor (~9 euro). (Here in France, however, there is plenty of it in the 8–10-euro range, not least from smaller producers.)
Unfortunately, Systembolaget does not make any segmentation above SEK 100, so a more in-depth analysis is not possible.
It is also interesting to see how different countries (wine producers) position themselves in the quality wine segment (>=100 SEK/~10 euro). 99.9% of all wine from New Zealand costs 100 SEK or more.
Then the ranking in the proportion of wine sold >=100 SEK:
- USA 77%,
- France 70%,
- Italy 54%,
- Spain 48%,
- Germany 47%,
- South Africa 41%,
- Portugal 33%,
- Australia 24%,
- Chile 14%
Perhaps not quite as expected.
–
Travel: Come on a wine tour to New Zealand with BKWine.
See: See pictures and videos from New Zealand 2024 in the wine tour’s Facebook group.
