In France, people talk more frequently about wine than about football (the European soccer version of course). 72% of the French say they talk about wine with some regularity, but only 44% talk about of football.
Furthermore, 87% of French claim that they bring wine as a gift when they are visiting friends and the figure is 83% when people go to birthday parties.
La Vigne write about this and a few other things here: LaVigne-Mag.
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