The “wine media power list” of Swedish and international wine communicators

BKWine among WBI’s Major Wine Media Players

WBI looks at Scandinavia, China, Russia, Germany, UK, US and Brazil

Wine Business International Wine Media Power List FrontMeininger’s Wine Business International (WBI) is an eminently readable magazine about … the business of wine. In their June issue they looked at wine media across the globe and attempted to identify which are the major players in press and media in different countries.

Interesting but of course impossible exercise, who is influential in wine press and wine media.

But we are of course immensely proud to have made it to the Swedish “power list of wine media”.

We give you some details for Scandinavia and for the rest of the world, based on WBI’s analysis.

The Swedish list of Major Wine Media Players:

  • Bengt-Göran Kronstam, columnist in the daily Dagens Nyheter and editor of Allt om Vin (“all about wine”)
  • Mikael Mölstad, columnist in the daily Svenska Dagbladet and editor of Allt om Vin (“all about wine”) (indeed)
  • Jens Dolk, columnist in the Expressen evening paper and on TV
  • Håkan Larsson, editor of Allt om Vin (“all about wine”) (getting a bit crowded perhaps?) and author
  • Britt Karlsson, freelance wine writer, award winning author and editor of BKWine Magazine (that you are currently reading)

This is what WBI says:

Wine Business International on Britt KarlssonBritt Karlsson

France-Based Britt Karlsson writes about wine and arranges wine trips together with her husband Per Karlsson. She runs the excellent wine web site (in Swedish and in English), which distributes a newsletter for wine enthusiasts and professionals. Britt Karlsson’s book on winemaking, Ett vin blir till (A wine is created), with photos by her husband Per, was voted best wine book in the world for professionals at the Gourmand World Cookbook Awards.

We at the editorial team at BKWine Magazine are honoured and proud. A big thank you to Tore Scheel who composed the list for Sweden as well as for Denmark and Norway.

It is interesting to also look at what Meininger’s WBI says about other countries too.

Wine Business International on Scandinavia

Wine Business International on Scandinavia


  • Niels Lillelund
  • Ole Troelsø
  • Søren Frank
  • Malene Smidt Hertz
  • Thomas Ilkjaer
  • Peter Winding


  • Arne Ronold
  • Tom Marthinsen
  • Geir Salvesen


  • Susie Wu
  • Dennis Lin
  • Chantal Chi
  • Ch’ng Pohtiong
  • Edward Ragg and Fongyee Walker
  • Jim Sun
  • Fiona Sun
  • Li Demei


A number of publications are listed and two WBI contributors are given a special mention: Eleonora Scholes and Igor Serdyuk.

WBI: The Major Wine Media Players

WBI: The Major Wine Media Players


  • Jorge Lucki
  • Luiz Horta
  • Marcelo Copello
  • Alexandra Corvo
  • Jorge Carrara
  • Arthur de Azevedo
  • Didu Russo
  • Guilherme Rodrigues
  • Ricardo Castilho
  • Silvia Mascella Rosa
  • Christian Burgos
  • Deisi Novakoski


  • Jens Priewe
  • Stuart Piggot
  • Stephan Reinhard
  • Gerhard Eichelmann

As well as the publications Weinwirtschaft, Weinwelt and Feinschmecker.

United Kingdom

The UK wine media is looked at by Robert Joseph so one cannot hope for a simple answer (but on the other hand a thoroughly researched one). Robert has divided the market into three segments and gives ten names for each category. Here are the top three influencers for each wine market segment:

For wines retailing under £8

  • Olly Smith
  • Oz Clarke
  • Jane MacQuitty

For wines retailing over £8

  • Jancis Robinson
  • Steven Spurrier
  • Jane MacQuitty

Influential for the wine trade

  • Jancis Robinson
  • Peter McCombie
  • Tim Atkin


Wine bloggers: Alder Yarrow, Joe Roberts, Alice Feiring, Richard Jennings, Mike Dunne, Tyle Colman, Tom Wark.

Wine educators: Andrea Robinson, Leslie Sbrocco, Kevin Zraly, Mary Ewing Mulligan, Evan Goldstein.

Traditional critics: Robert Parker’s Wine Advocate, Wine Spectator, Wine Enthusiast, Food & Wine, Wine & Spirits, Sommelier Journal.

Individual critics: Eric Asimov, Jon Bonné, Anthony Dias Blue, Steve Tanzer, Dave McIntyre, Lettie Teague.

If you are interested in who are the wine media players you should definitely get hold of a copy of Meininger’s Wine Business International, Volume VII, Issue 3 June 2012. The whole feature is long and contains a lot of useful information and analysis. And as an added benefit you get to read the rest of the magazine too!

Meininger's Wine Business International

Meininger’s Wine Business International

This post is also available in: Swedish

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5 Responses to The “wine media power list” of Swedish and international wine communicators

  1. Red Scream September 25, 2012 at 14:44 #

    Ah, congrats to being mentioned as a major wine media player! Well-deserved by all means 🙂 Best, Ulf

  2. Robert Giorgione October 1, 2012 at 13:25 #

    Congratulations and best wishes to you all.

  3. Helmut O. Knall (@wine_times_com) December 10, 2012 at 13:48 #

    Hmmm. In Germany there are some more important writers, only four?

    And just as a tipp: there are some in Austria, writing in German 😉

    Congrats to all and greeezzz from Vienna.

    • Per Karlsson December 10, 2012 at 14:46 #

      Totally agree. It’s a bit like selecting the “best” wine. There are always plenty that should have been on the list and that aren’t there!


  1. Swedish Wine Blogs | BKWine Magazine - October 4, 2012

    […] that are active and that have some kind of impact on the market. Those who are the future stars on the Swedish wine media power list […]

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