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No more Mumm Champagne at Formula 1

There is much you can do with a bottle of champagne if you don’t want to drink it. You can baptise a ship, you can pour it down the sink (apparently a habit of young Swedes but we don’t know if it is actually true) or you can spray it on whoever happens to be near you if you are the lucky winner of a Formula 1 race. Champagne Mumm, owned by Pernod Ricard, has for 15 years been the sponsor of the Formula 1 races, but now the contract has been terminated by the Formula 1 management. The new sponsor will be Moët & Chandon.

The tradition of spraying bubbles wildly supposedly date from 1966 when Jo Siffert won the Le Mans 24 Hour race and got a sun-warmed bottle to open. The rest you can guess. Read more thedrinksbusiness.com

If you would rather drink some excellent champagne than spray it on the audience, then you can come on a wine tour to Champagne with BKWine the coming autumn.

Champagne GH Mumm in Reims

Champagne GH Mumm in Reims, copyright BKWine Photography

This post is also available in: Swedish

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