The English drinks magazine Off License News conducts a survey of consumer preferences for closures since a few years back. the question they ask is “What kind of closure do you prefer?” Last year screw cap became the number 1 preferred closure for the first time.
48% of respondents preferred it (up from 27% in 2006). Natural cork was preferred by only 39% (down from 49% in 2006), and plastic cork 11% (down from 24%).
This year (2010) it seems that the improved quality control by the producers of natural cork and their efforts in information and marketing have started to give results. Natural cork has recovered and is now jointly with screw cap the preferred closure, both preferred by 46%.
The big looser in plastic cork that is down to 8%.
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