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Natural cork hits back

The English drinks magazine Off License News conducts a survey of consumer preferences for closures since a few years back. the question they ask is “What kind of closure do you prefer?” Last year screw cap became the number 1 preferred closure for the first time.

48% of respondents preferred it (up from 27% in 2006). Natural cork was preferred by only 39% (down from 49% in 2006), and plastic cork 11% (down from 24%).

This year (2010) it seems that the improved quality control by the producers of natural cork and their efforts in information and marketing have started to give results. Natural cork has recovered and is now jointly with screw cap the preferred closure, both preferred by 46%.

The big looser in plastic cork that is down to 8%.

This post is also available in: Swedish

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2 Responses to Natural cork hits back

  1. Chris August 15, 2010 at 02:56 #

    Great article. It leaves one to wonder whether consumers will ultimately choose cork. It's just easier to turn a screw cap

  2. Ron Senn September 2, 2010 at 19:59 #

    Screw caps on wine are throwing out the romance and sophistication of opening a wine bottle. I wrote a blog article about the Cork Mystery (http://winecoolerblog.com/2010/07/09/wine-tasting-tips-the-wine-cork-mystery)that might be of interest to readers of this aricle. Imagine the old fashion "smell the cork" could end up a scatch on your nose if you smell the "screw-top).

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