Tag Archives | advertising

Moët fined €30,000 for an ad – Newspaper fined €5000 for publishing an article on wine

The French anti-wine lobby has collected another win. LVMH, owner of the Champagne house Moët & Chandon, has been fined €30,000 by a Paris court for an ad campaign they ran in 2003/4 on the theme “la vie en rose”. It’s the state financed organization ANPAA (Association Nationale de Prevention en Alcoologie et Addictologie) who […]

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Cheesy (!) campaign for French cheese

We thought last Brief’s feature on lightly clad females promoting Chablis was a low water mark (Chablis Chic), but how wrong we were. The French association of terroir cheese producers have produced a calendar with twelve completely un-clad young ladies (“from-girls”), only covered in body painting illustrating astrological signs. They are no doubt much better […]

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Sex sells – even wine?

Perhaps not something that would catch on with most marketeers (and certainly not the advertising regulators) in Europe. But a South African wine producer has launched a campaign featuring lightly clad (actually, not at all) women and men (mostly women). The ads have been used in the South African magazine Food & Home Entertaining and […]

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