Bordeaux is so much more than just expensive chateaux, new marketing campaign

Author: Britt Karlsson
December 21, 2014

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Author: Britt Karlsson
December 21, 2014

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Article filed in: News » Bordeaux is so much more than just expensive chateaux, new marketing campaign

A new marketing campaign for Bordeaux wines is being launched in late October in France and the six major export countries, Belgium, Germany, UK, USA, Japan and China. This new campaign highlights Bordeaux diversity and variation rather than luxury and fine chateaux.

“The more you look, the more you discover” is the new slogan that are supposed to make people realize that Bordeaux is not only red wine and, most of all, not only expensive wines. See parts of the new campaign for Bordeaux wines here mon-viti.com.

Chateau de France, Graves, Bordeaux, copyright BKWine Photography

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Author:

Britt Karlsson

Maker of World's Top Wine Tours. On WBI's Power List of wine journalists. Wine Profile of the Year 2011. We've been named World's Top Wine Tours by Travel + Leisure Magazine. We've written a wine book that won the award World's Best Wine Book for Professionals and another that's been awarded Best Wine Book in Sweden for Professionals. We had (probably) the first web site on wine in Scandinavia in 1996. We publish one of the most read independent wine newsletters on wine. And lots of other things we're proud of too.

Author:

Britt Karlsson