Over a ten year period households’ alcohol consumption has fallen by 10 litres to today 70.7 litres per household, a decline of 12%, a study made by Kantar Worldpanel shows (12,000 households). In France.
People also spend less: the household budget has fallen over one year by 1.70 euros 327.70 euros in 2016. (How does your budget compare…?)
A positive trend is that more people order wine (or something else with alcohol) when they go to the restaurant: 45.4% of restaurant visitors.
Some more positive numbers: about a third, 37%, of the French consume some kind of alcohol at least once a week, also a slight increase, but there is a decline in how many people do it daily: only 9%. What’s also reduced is the percentage of people who does not touch a drop: only 18%, down from 22% in 2015.
Read more on vitisphere.com or contact Kantar.
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