The Swedish monopoly retailer Systembolaget has cancelled sales of a wine brand called Wacky Chicks whose label is covered with pouting lips or lipstick prints, according to www.wownews.se. The monopolist considers the label to be in violation of current marketing regulations: “The combination of pouting lips and the name gives the impression, in our opinion, that alcohol consumption raises the physical or mental capabilities, contributes to social or sexual success or solves problems such as loneliness or boredom”, they say in a letter to the importer Vinovativa.
Even the trade appointed supervisor Gun Neuman agrees with the decision by Systembolaget, according to wownews.se.
But is this not verging on the ridiculous? Wine cannot be sold to people under 20 and adults would perhaps be able to understand that pouting lips or lipstick on a wine label and a funny name will not lead to more sexual conquests.
Or what do you think?
This post is also available in: Swedish