The Systembolaget increased sales from January to October with 5.1% measured in ‘pure alcohol’. Wine sales grew with 5.4%. Anitra Steen, Chief Executive, commented: “growing household income and a decrease in travellers’ carrying alcohol with them from abroad is probably the cause”. She must feel slightly divided in the interpretation of the results – growing sales and increasing market share normally being a positive thing for a CEO but at the same time being tasked with limiting the consumption of alcohol in Sweden. Oh, the joys of a monopoly with political objectives…
