How does the fact of having a monopoly on retail sales influence the range of products on sale in Sweden? A few years back a new range of wines was introduced, the so called “On Order” range which means that the wine lover can choose from thousands of wines in addition to the normal range in the stores. If they are patient, plan ahead and can wait a week or 10 days for their bottles. But do people take advantage of this “On Order-range”?
We report in this article: The range of products available at the Swedish monopoly is … great, good, or poor?
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