Perhaps it is only the tour guides in Bordeaux that are thrilled by this change of names. Because Château Pichon Longueville Baron is situated opposite the Château Pichon Longueville Comtesse de Lalande. Not easy to have time to say all this in the few seconds that it takes the bus to go past the chateaux.
But now it will be easier. From the 2012 vintage the name of Château Pichon Longueville Baron is formally changed to Château Pichon Baron. This has actually been what most people have called the chateau and the wine for a long time.
Château Pichon-Baron is owned since 1987 by French insurance company AXA and is one of the most prestigious 2ème grand cru classé 1855 in Médoc. Read more: idealwine.net
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