It is generally known that the luxury group LVMH (Louis Vuitton Moët Hennessy) dominates strongly in both Champagne and Cognac but it is still quite surprising when you see the figures. LVMH accounts for 22% of all champagne sales and an astonishing 46% of sales of cognac.
In Champagne, LVMH owns Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart and Mercier. In 2018, these taken together sold 65 million bottles (!) of champagne from total champagne sale of just over 300 million bottles. Moët & Chandon and Veuve Clicquot are the two biggest Champagne “houses” with a production of about 30 and 12 million bottles, respectively. In third place among the houses is Champagne Mumm with around 8 million. But Nicolas Feuillatte, a cooperative, is actually bigger than Mumm, with over 10 million bottles.
In Cognac, LVMH dominates sales with just one brand. Cognac Hennessy alone accounts for 46% of the cognacs sales. Numbers that maybe can make you think twice…?
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