A success story in the Languedoc celebrates 30 years. Robert Skalli and Jacques Gravegeal created IGP Pays d’Oc in 1987. At the time it was called Vin de Pays d’Oc. It became the most successful of all the “vin de pays” wines (that have changed name to IGP). But the success was not obvious from the start. Most people, including INAO, were sceptical of a category that covered the entire Languedoc region (“Pays d’Oc”) and that wanted to put the grape variety on the label. But Jacques Gravegeal was inspired by California and he firmly believed in this “un-French” concept.
He was absolutely right. Vin de Pays d’Oc was an immediate success on the export market. The most important grapes today are Merlot, Cabernet Sauvignon, Chardonnay, Sauvignon Blanc and Syrah. These account for 80-85% of the volume. Merlot itself accounts for 25%.
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