TopMenuEN

Expensive wine tastes better conclude scientists

Sounds perhaps self evident to you and me. A scientific study at the California Institute of Technology designed an experiment where the same wine was served to a tasting panel and sometimes they were told it was cheap and sometimes that it was an expensive wine. The same wine was considered much better when the tasters had been told it was expensive. And it was not simply a question of them saying so.

Magnetic resonance scans of the brain activity of the subjects showed that they actually perceived the wine as better.

(On the other hand, is that so surprising? Did they ever hear about the placebo effect?)

timesonline.co.uk

This post is also available in: Swedish

, , ,

No comments yet.

Leave a Reply

  Subscribe to comments:

Notify me of followup comments via e-mail. You can also subscribe without commenting.

Sign up for our Newsletter!

In The BKWine Brief:

Enter your email to get it:

 
Make your friends happy!

And us too. Share & Like this!

Subscribe!

Time to book a wine tour?

Travel on a wine tour with us to Bordeaux, Champagne, Douro, Tuscany, Piedmont, South Africa, Chile-Argentina, and much more...

We know more about wine — and about organising exceptional wine tours — and will give you a better, more extraordinary wine and gourmet experience.

Book your wine tour here with BKWine Tours. Now!

Book a wine tour!