American wine consumption continues to grow

The forecast from the US Wine Market: Impact Databank Review and Forecast 2009 Edition shows that wine consumption in the US will continue to increase in 2009, albeit with only 0.6%. It will then be the 16th consecutive year that consumption is up. It is nevertheless affected by the recession: there’s a shift towards lower priced wines and thus towards bigger volume branded wines. And Americans tend more and more to drink American wines; imported wines have suffered, partially due to the weak dollar of course. Read more

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