A global trademark now protects Marlborough in New Zealand

Appellation Marlborough Wine (AMW) was founded in 2018 by a number of wine producers who wanted to protect their region’s reputation, which, they thought, was about to be eroded by cheap bulk wine exports. Now AMW is registered as a trademark also in North America, Asia and Europe. The association has 49 members. Although the focus initially was on sauvignon blanc, AMW can also be used for wines made from other grapes as long as they are grown only in Marlborough and, this is important, the wine is bottled in the country.

Marlborough accounts for 69% of New Zealand’s total wine area. The region has 24,037 hectares of sauvignon blanc. There are 123,000 hectares of the grape worldwide. Thus, 20% of the world’s sauvignon blanc. Read more

Travel: But all is not SB in NZ, far from it. Discover all of it on our wine tour to New Zealand in March.

Vineyards with sauvignon blanc in Marlborough, New Zealand

Vineyards with sauvignon blanc in Marlborough, New Zealand, copyright BKWine Photography

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