Bag-in-box wines at the Swedish monopoly Systembolaget

Share / Like:

Share / Like:

From a wine perspective this is of moderate interest. But from an economic and business perspective it can be interesting.

In Sweden more than half of all wine that is sold in the monopoly shops (“Systemboalget”) are sold in bag-in-box. In Sweden they call it box wine. Other countries have other names for it: cubitaner in France, cask in some Anglo-Saxon countries.

There are 130 different bag-in-box wines in the permanent selection (“fasta sortimentet”) at Systembolaget. These 130 brands account for around half of all wine sold. (There is also a “temporary” range and an “on order from importer” range, but they account for small volumes.)

For those of you interested in details you can find the full list of all 130 BiBs in the Swedish version of this post. Just click the Swedish flag.

Chose your language. Read the article in:

Author:

Author:

Share this post:

Leave a Reply

Your email address will not be published. Required fields are marked *

  Subscribe to comments:

Notify me of followup comments via e-mail. You can also subscribe without commenting.

SUBSCRIBE TO OUR NEWSLETTER!

25,000 subscribers get wine news every month. You too?