
The Importance of Wine Tourism | New Brief #218
The importance of wine tourism is not that it can be a tool for producers to sell more wines. Although you sometimes get that impression when wine tourism is discussed. It is often talked about

The importance of wine tourism is not that it can be a tool for producers to sell more wines. Although you sometimes get that impression when wine tourism is discussed. It is often talked about

Our travel season is in full swing! We are so happy to see our travellers, the wine producers and the vineyards again. Many of the wine producers we visit are almost embracing us with joy,

Why does a wine cost what it costs? It is never easy for a producer to put a price on his wine. It requires reflection. Not least, he has to decide how to position himself

Saint Emilion is updating its classification. But Chateau Cheval Blanc and Chateau Ausone no longer want to be part of it, which is fine. It is voluntary to take part in the new update (scheduled

For many, the month of July means sun and holidays. A few weeks to relax and do whatever you like. And what about the wines? Shouldn’t they be undemanding as well? Probably, and the good

There is something called heroic viticulture. It is, for instance, vineyards on steep slopes, at high altitudes, on narrow terraces, on dry, windy islands. Here the wine world’s superheroes toil. The more difficult the terrain,

Sometimes the spell check program tells you that the word you have used in a text is “overused” and that you should “consider using another word”. This is often a good observation. A varied choice

Many wine lovers tend to prefer smaller wineries. And the wine world has plenty of them. Do small scale wines have more personality and character than the big ones? Perhaps. We often buy wine from

Novelties are exciting. This is true not least in our country of birth, Sweden. Every month new wines are launched in the state monopoly shops. And every month wine journalists all over the country write

Predicting what will happen in 2021 is difficult. The only thing we can be sure of is that the environment and everything the wine producers can do to improve it will be on the agenda.

The wine world loves hierarchies. But despite this fact, isn’t it time to scrap the term “noble grape”? In Alsace, it’s been around for ages, but it’s a glaring anachronism. You can make an Alsace

This is a book review of a Swedish book called ”Så roligt ska vi inte ha det – En historia om svensk alkoholpolitik” which translates as in the heading. Why publish a review of a

Were we wrong when we said last month that you should not over-estimate the value of ageing wine? (Do you have ageing-mania?) Cellaring wine doesn’t always give you what you wish for. One reader commented:

Many people have ageing-mania. The refreshing flavours of a young wine are undervalued. When we taste wine with travellers on our tours, this question always pops up: “How long can I age this wine?” Should

How could pinot grigio from Italy become such an export success? A grape that was barely even found in Italy 20 years ago. It appeared out of nowhere, was shipped across the Atlantic and became

We all have unnecessary things in the kitchen. The pasta machine that you used only once, a malfunctioning espresso machine. Maybe a sous vide machine that was thrilling for a couple of weeks. Many wine

Creative ideas for new times Creativity thrives in crises. That’s how the saying goes, isn’t it? We hope so. Because the wine industry will need all the ingenuity, it can muster. The wine world is

It’s great to have access to all this wine information… But watch out! Most things we want to know about today, we can google in a few seconds. It’s terrific and it’s hard to imagine

On my bedside table is a brick-size book with the title “Wine & Spirits – From Politics to Market” (”Vin & Sprit – Från Politik till Marknad”). On almost 450 pages, the author Hans De

Is the consumer just paying lip service in the enthusiasm for environmentally friendly and sustainability? Or are we approaching a paradigm shift? Temperature control is one of the most important technological improvements ever in the

Chardonnay, the swan that became an ugly duckling? …and… Issue 200 …and… Where are we now? This will be a long Brief, so save it and read when you have the time. Let’s start with

The best or the most practical terroir? The world’s classic wines come from places, usually in France, which have been praised for so long that it is difficult to say if the first vines were

Time for Pinotage to come out of the closet? The apple never falls far from the tree. Well, sometimes it does. For, to be honest, does pinotage really resemble its parents, pinot noir and cinsault?

Are we wine consumers ready to stand up for our environmental commitment? Or are we merely paying lip service? A trend for 2020 will undoubtedly be the continued focus on organic and sustainable wines. Many

The wine world’s vague and hard-to-explain words There are difficult words in the world of wine. It may not be obvious to know exactly what is acetaldehyde, tangential filter or sexual confusion. But these words

Seek out diversity, ditch the same-same and fame Diversity is what makes the wine world unique. Wine is in essence nothing but an agricultural product. For most of those who make wine, life as a

A true story Systembolaget, the Swedish wine and spirits monopoly, usually boasts its wide range of products, but as is well known, the majority of all their listed products, especially quality wines, are the result

Should we lament that the taste of wines have changed? That the wines we are accustomed to drinking will eventually change is probably inevitable in the wake of climate change. Some regions may need to

Stop harping on about “good” years and “bad” years! The harvest is in full swing. And so, inevitably, the discussion whether or not it will be a good year. But what is a good year?

The new “no sulphur” trend There is a new trend, still in its infancy. But it will – most likely – increase. You see it in France and probably in other wine countries as well.

The importance of wine tourism is not that it can be a tool for producers to sell more wines. Although you sometimes get that impression

Our travel season is in full swing! We are so happy to see our travellers, the wine producers and the vineyards again. Many of the

Why does a wine cost what it costs? It is never easy for a producer to put a price on his wine. It requires reflection.

Saint Emilion is updating its classification. But Chateau Cheval Blanc and Chateau Ausone no longer want to be part of it, which is fine. It

For many, the month of July means sun and holidays. A few weeks to relax and do whatever you like. And what about the wines?

There is something called heroic viticulture. It is, for instance, vineyards on steep slopes, at high altitudes, on narrow terraces, on dry, windy islands. Here

Sometimes the spell check program tells you that the word you have used in a text is “overused” and that you should “consider using another

Many wine lovers tend to prefer smaller wineries. And the wine world has plenty of them. Do small scale wines have more personality and character

Novelties are exciting. This is true not least in our country of birth, Sweden. Every month new wines are launched in the state monopoly shops.

Predicting what will happen in 2021 is difficult. The only thing we can be sure of is that the environment and everything the wine producers

The wine world loves hierarchies. But despite this fact, isn’t it time to scrap the term “noble grape”? In Alsace, it’s been around for ages,

This is a book review of a Swedish book called ”Så roligt ska vi inte ha det – En historia om svensk alkoholpolitik” which translates

Were we wrong when we said last month that you should not over-estimate the value of ageing wine? (Do you have ageing-mania?) Cellaring wine doesn’t

Many people have ageing-mania. The refreshing flavours of a young wine are undervalued. When we taste wine with travellers on our tours, this question always

How could pinot grigio from Italy become such an export success? A grape that was barely even found in Italy 20 years ago. It appeared

We all have unnecessary things in the kitchen. The pasta machine that you used only once, a malfunctioning espresso machine. Maybe a sous vide machine

Creative ideas for new times Creativity thrives in crises. That’s how the saying goes, isn’t it? We hope so. Because the wine industry will need

It’s great to have access to all this wine information… But watch out! Most things we want to know about today, we can google in

On my bedside table is a brick-size book with the title “Wine & Spirits – From Politics to Market” (”Vin & Sprit – Från Politik

Is the consumer just paying lip service in the enthusiasm for environmentally friendly and sustainability? Or are we approaching a paradigm shift? Temperature control is

Chardonnay, the swan that became an ugly duckling? …and… Issue 200 …and… Where are we now? This will be a long Brief, so save it

The best or the most practical terroir? The world’s classic wines come from places, usually in France, which have been praised for so long that

Time for Pinotage to come out of the closet? The apple never falls far from the tree. Well, sometimes it does. For, to be honest,

Are we wine consumers ready to stand up for our environmental commitment? Or are we merely paying lip service? A trend for 2020 will undoubtedly

The wine world’s vague and hard-to-explain words There are difficult words in the world of wine. It may not be obvious to know exactly what

Seek out diversity, ditch the same-same and fame Diversity is what makes the wine world unique. Wine is in essence nothing but an agricultural product.

A true story Systembolaget, the Swedish wine and spirits monopoly, usually boasts its wide range of products, but as is well known, the majority of

Should we lament that the taste of wines have changed? That the wines we are accustomed to drinking will eventually change is probably inevitable in

Stop harping on about “good” years and “bad” years! The harvest is in full swing. And so, inevitably, the discussion whether or not it will

The new “no sulphur” trend There is a new trend, still in its infancy. But it will – most likely – increase. You see it
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