Champagne group Vranken Pommery Monopole, the second largest champagne conglomerate, has recently announced that it will sell one of its champagne houses – Heidsieck & Co – to rival group Lanson-BCC, fourth in the list of largest groups. The reason is said to be that it wants to reduce its debt and strengthen its financial autonomy.
Vranken Pommery also presented a new strategic direction: to focus more on Champagne Pommery and premium wines. It also owns the champagne houses Vranken and Charles Lafitte. Heidsieck & Co is recognisable by its blue-and-yellow label and is among the 15 largest champagne brands sold in French grocery stores.
The buyer, Lanson-BCC, is already represented in this type of shops with the champagnes Tsarine, Chanoine, Alfred Rothschild & Cie and Lanson.
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