Setback for blue wine

We must admit that when a blue wine was launched a few months ago we did not think it deserved a mention in the BKWine Brief. It felt too bizarre and somehow so unnecessary. However, now we can tell you about the latest adventure of the blue wine in France. It was recently launched at Auchan, a huge French supermarket, with locations across the country. Its shelf life was, however, destined to be short. Shortly after the launch, the authorities demanded that the wine should be withdrawn. The reason was, they said, that the wine confuses the consumer. The blue colour comes mainly from the indigo plant, but this was apparently not very clearly explained on the label.

The blue wine is called Gïk and was created by five Spaniards. I hope they can use their creativity to something else next time. There are so many high-quality wines in Spain that would deserve a more intelligent marketing effort. Look at that hideous blue colour here:

A lone tree an a dry field a hot day

A lone tree an a dry field a hot day, copyright BKWine Photography

This post is also available in: Swedish

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