Where did the rosé boom start? In Portugal, of course!

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For many rosé wine drinkers, it goes without saying that the wine should come from Provence. This has not always been the case. Rosé wine has a long history, and for a certain time, Portugal was the top rosé wine country. Mateus Rosé was launched in 1943, and it was an incredible success. In its heydays, it was at least as successful and trendy as Miraval and Minuty is today. When Mateus conquered the British market in the 1960s, world-famous personalities and artists – even Jimi Hendrix – were seen promoting the wine. Mateus Rosé became a wine that everyone drank.

Read what Quinta do Tedo, one of our favourite producers in the Douro Valley, writes about the fantastic success of Mateus Rosé (and watch the vintage commercials). Read here: “Our Douro DOC Rosé 2021 and the fascinating history of rosé”. “Our Douro DOC Rosé 2021 and the fascinating history of rosé”.

Read: Get some facts (and avoid the myths) about how rosé wine is made: How do you make rosé wine? Facts and fails.

Le Cocagne 2021, Cave les Vignerons du Vendômois, Loire Valley
Le Cocagne 2021, Cave les Vignerons du Vendômois, Loire Valley, copyright BKWine Photography

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