The Chinese have never been particularly fond of white wines. They mostly buy and drink red wine, not least because red is considered the lucky colour in China, but also because red wines have been associated with prestige. If you are going to give wine as a gift, you give a red wine.
However, a lot has happened in China in recent years, and habits have also changed. Now people are starting to drink white wines. And it is all thanks to New Zealand.
Imports of white wines from New Zealand have significantly increased in both volume and value, while imports of red wines have decreased from France, Australia, and Chile.
One reason, they say, is that a more informal style of business meetings is developing where people want lighter, fresher wines. A sauvignon blanc from Marlborough fits the bill. The trend is particularly noticeable among younger people and in economically well-developed regions.
Read more: vino-joy
–
Travel: Come on a wine tour to New Zealand with BKWine.
See: See pictures and videos from New Zealand 2025 in the wine tour’s Facebook group.
