Sauvignon Blanc from Marlborough has made New Zealand famous in the wine world. As popularity has increased, the export of bulk wines from Marlborough has also increased. Some producers here are now concerned about the quality of these bulk wines and fear that in the long run, they can destroy Marlborough’s good reputation. These growers have therefore created a sort of a new appellation, Appellation Marlborough Wine, AMW.
To be certified as AMW, the wines must be made from 100% Sauvignon Blanc from Marlborough. The normal rules allow for 15% of other grape varieties and/or grapes from other regions. And, very important, the wine must be bottled in New Zealand.
The response has been positive and nearly 40 producers are already members. The initiators hope that the new appellation will enable the consumer to easily spot the quality wines. Perhaps not evident if the bulk wine can also be labelled Marlborough.
Read more about AMW here winespectator.com.
To taste some of the top wines from Marlborough, and the rest of the country, you can join us on the wine tour to New Zealand.