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Champagne Utopia and other quotes

“We are working in a Utopia at the moment. The increase of the permitted yield and the setting on place of the individual reserve (up to the equivalent of 8,000 kilos of grapes per hectare) are two recent measures that are great for growers. […] We must reflect on how we go forward.” – Patrick Le Brun, president, Syndicat General des Vignerons

“The consequences of global warming have been very beneficial to Drappier. Pests and diseases have been eliminated during the last 40 years, and now we only use natural fertilizers and gentle pruning inn our vineyards. […] Higher yields and earlier harvests provide the right balance in our Champagnes and the success of Drappier Brut Nature is just one example of the positive benefits from the warmer climate.” – Michel Drappier, CEO, Drappier

“We are not about selling as much champagne as we can. We want to build up the Moët brand in a long-term way – trough investing in people, in marketing, in advertising and in promotion.” – Frederic Cumenal, President and CEO, Moët & Chandon

(Quotes from a champagne special feature in The Drinks Business.)

This post is also available in: Swedish

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