On November 24–25, the big World Bulk Wine Exhibition took place in Amsterdam. Bulk wine may not attract the typical wine enthusiast, but it is a very important part of the wine industry.
It certainly is not a question of “evil bag-in-box wine with suspicious origin” as some like to describe it. It is a very environmentally friendly category of wines, with often reasonably good wines to very affordable prices, although perhaps not something that interests the wine enthusiast that much. They end up on the store shelf in bag-in-boxes and often also in bottles (bottled close to the consumer).
Bulk wine trade represents more than one‑third of the total volume of wine traded worldwide. Over the past year (June 2024 to June 2025), the volume reached nearly 33 million hectolitres, with a value of €2.59 billion. The average price was €0.79 per litre.
The bulk wine segment is more stable than the bottled wine segment (which has declined by 4.8%) and continues to be more resilient to global economic fluctuations. Spain remains the leading country in international bulk wine trade, both in value and volume.
Spain is followed by Italy, New Zealand, Australia, and Chile. France ranks sixth in value and ninth in volume.
Among import markets, the United Kingdom is first in value and Germany first in volume, followed by France, the USA, and Italy.
Within the EU, bulk exports of red and rosé wines increased by 3.4% during the first half of 2025, while exports of white wines decreased by 1.4%.
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