How much does a grape name on the label really mean?
At least some people think so. During the international Chenin Blanc congress that took place in Angers in July, there was much talk about the importance of providing consumers with information on the label and what added value it provides.
The still wines of the Loire Valley are exported in a smaller proportion compared to many other French wine regions. Could it be because they don’t put “chenin blanc” on the label?
In South Africa, a major chenin blanc producer, they definitely believe in giving the customer a lot of information on the bottle, especially the grape name but not only. Surveys there show that information about the terroir and if the wine is made from old vines is also attractive.
Maybe Vouvray could tempt new, young consumers if they added chenin blanc under the appellation name?