Ardagh Glass Packaging-Europe (AGP-Europe) has recently launched a super-light 300-gram lightweight glass bottle. The idea behind this bottle is to combine a stylish design with high performance. It is crucial to change the minds of all wine producers and consumers who still doubt that a lightweight bottle can contain high-quality wine.
Sustainability is a key concern in the wine industry, and reducing the weight of the glass bottle is something that many producers are tackling today.
The glass bottle requires a lot of energy to manufacture, and the heavier the bottle, the more energy it needs. It is also heavy to transport. Thus, a lighter bottle gives double the benefits in terms of carbon footprint.
The fact that bottle producers make stylish, lightweight bottles is an essential part of the change. That the bottle still looks attractive is important because some consumers still associate thinner glass with cheap wine and thicker glass with prestige wine.
Read more: ardaghgroup
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Read: Read more on sustainability, organics and other environmental issues in wine in our upcoming book “The Wine for the Future” (in Swedish “Framtidens vin”).
