This is an excerpt from our book Languedoc – meetings with the wines and winemakers in the French South, an extract from the chapter on Mas la Chevaliers – published in 2007
Vin de Pays d’Oc, Languedoc
Michel Laroche does not rest on their laurels. He chases ever new challenges, new districts and new countries to make wine in. He challenges the establishment in France by putting screw caps on their Chablis Grand Cru and he has developed his property down in the Languedoc with a rare instinct for what the export market really wants. “We must adapt to the market and listening to customers, ” is his simple message.
Laroche is one of the major players in Chablis. Michel took over as the fifth generation family firm 1967th In recent years he has invested in both Chile and South Africa and, a bit closer to home, in the Languedoc. Already in the 1980s discovered Michel Laroche the wide variety in the south of France offers in terms of climate and soil types. But he was a bit skeptical of the traditional southern French grapes and wondered whether they really fit today’s market. AOC think he is good for Chablis but for Languedoc, he decided immediately to make wines outside of that system. Instead, he began to make vin de pays “wines with internationally-known grapes that he believed more could be sold around the world.
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