Tag Archives | strategy

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What you need to do to sell your wines better in Sweden

BKWine interviewed in the Italian magazine WineMeridian The Italian online magazine WineMeridian has just published an interview with us on how better to sell wines in Sweden. Or to put it in another way, we explain a bit about how the Swedish wine market works and the market dynamics that there are. The interview published […]

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Champagne is like haute couture?

More and more champagne houses mention the disgorging date on the label. A champagne often spends several years in the cool cellar of the producer, resting on the dead yeast from the second fermentation. Removing the lees is called disgorging. It is quite fashionable today to put this date on the label, along with information […]

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Bordeaux plans for the future – CIVB’s view

Georges Haushalter, the president of the CIVB (Conseil Interprofessionel du Vin de Bordeaux) was in Paris recently to talk about the new vintage 2010 and also in general about Bordeaux’s plans for the future. Bordeaux has more or less recovered from the crises of 2008/2009 when they lost about 20 % of their sales. But […]

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Wine trends for 2010 – our predictions

Ten predictions for wine trends for 2010 Wine Trend 2010 #1, environmental issues #1, eco-friendly wines It’s been a trend for some time now but we think it will continue and perhaps accelerate in 2010. We consciously say “eco-friendly” and not organic wines since there is a big group of producers who work with so […]

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Wine Trend 2010 #10: China grows in importance

In a longer term this will have a big impact but even in the short term it will be noticeable. It is above all on the consumption side that it will have an effect – the Chinese demand for wine will grow. It will primarily be more expensive wines that will sell rather than budget […]

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Wine Trend 2010 #9: More protectionism in the EU

This is the trend that we most hop that we will be mistaken on. Over the last few years the EU agricultural policy (the CAP) regarding wine has mad quite a lot of progress towards a more open and market oriented regulation. This is largely thanks to the outgoing agriculture commissioner Mariann Fischer Boel and […]

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Wine Trend 2010 #8: Cheaper (less expensive) champagne

Champagne is probably the wine region that has prospered most during the past decade. They have rather had a shortage of wine (or grapes) and steadily growing prices. But there’s a risk that this is over. Sales in 2009 have probably dived by more than 25% (we don’t have any final numbers). In spite of […]

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Wine Trend 2010 #6: Good time for budget wines

2009 was the year of The Crisis but it didn’t make people stop drinking wines. Instead, consumers moved towards less expensive wines. This, we think, will continue in 2010. There will be a focus on value for money. Expect good times for wine producers who make budget (not to say cheap) wines with lots of […]

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Wine Trend 2010 #5: Less oaky wines #2

When talking to producers it is much more clear: they frequently say that they want to emphasise the fruit and avoid masking it with oak. They cut down on the portion of new oak used. So, on the producer side this is a clear trend. Perhaps a contributing factor, a year like this year, is […]

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Wine Trend 2010 #4: Less oaky wines #1

We think this is a trend but we’re not quite sure. Many people talk about this: less oak in the wine, but …. when you make a show of hands after a wine tasting to see which wine was most appreciated it’s usually then one with oak character that comes out on top. So perhaps […]

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Wine Trend 2010 #3: Balance

We will want less beef and punch in the wines and more balance and elegance. It is less important to reach a high alcohol level and more important to find an equilibrium between fruit and the other components in the wine. Wineries will experiment with yeast that produces less alcohol (yes, there is), grape varieties […]

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It was big news in e-commerce when decided to launch a wine shop. But even before the shop has started they have decided to close down the wine sale project at Amazon. We haven’t seen an official explanation for it, but industry observers think that it has to do with logistical and regulatory difficulties. […]

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