The competition in the wine world today is tough whatever the price segment. It means a lot to have your wines or your domaine mentioned in the press. But that means capturing the interest of a journalist. Just a short while ago it was the organic wines that got the headlines. Today it is not enough to be organic. You should be at least biodynamic as well or producer of so called natural wines. Given that these wines represent just a tiny fraction of the world wine production they get a lot of attention from the journalists. And what is the moral of this? Well, you should not be like everyone else. It is not enough to make a good, or even very good, affordable wine, you must also be different. Maybe putting up a solar panel on the roof or hiring a horse for ploughing every now and then will do the trick. Knowing how to promote you wine is as important as knowing when to harvest.
You will read more on organic wines (and the various cousins) here in the future, as well as on marketing.
And we also have to mention that it is urgent to act if you are interested our autumn wine tours:
– Bordeaux, October 5-9
– Burgundy October 19-23
Register NOW! Don’t wait. Otherwise it might be too late.
Britt & Per
PS: Recommend to your friends to read the Brief or forward it to them !
This post is also available in: Swedish