Rosé wines are not only getting more and more popular. They are also getting lighter and lighter in colour. In eleven years, the intensity of the colour has fallen by half. Today you can have rosé wines so light in colour that they can easily be mistaken for white wines. But despite consumer preference for pale rosé wines there are large local differences in the colour intensity. In France Provence, of course, produces the palest rosé and Bordeaux the darkest. The country that in general have the darkest rosé wines is Spain.
Do you remember the most successful rosé wine of all times, Mateus Rosé from Portugal? Mateus Rosé is produced by Portugal’s biggest wine company Sogrape and conquered the world in the 1960s, partly with the help of celebrities. Both Elton John and Jimi Hendrix appeared in the ads. History repeats itself. Now it is fashionable again to drink rosé and also today there are celebrities involved, for example Angelina Jolie and Brad Pitt. Read more: vitisphere.com
