A recent phenomenon in the (primarily) American world of wine critics is Gary Vaynerchuk. He owns and used to run a wine retailing business but has now moved on to building a brand around himself on video. His videos have become immensely popular and are watched by thousands of people… All follow the same format: Gary Vee (as he calls himself) talks to the camera and tastes a handful of wines, sometimes together with a guest taster. The clips are undeniably original and not to everyone’s taste. That they have such an immense following is somewhat of a mystery. If you have never seen one of his videos this is a good introduction, a bit like an amarone Recioto of Vaynerchuk, or an OD of wine criticism: www.boozemonkey.com Difficult not to laugh.
